Statement From the proprietors for LondonSalsa.co.uk

Following 15 years as the principal driver behind www.londonsalsa.co.uk an underlying medical condition means that I will not be as able to serve our community with the gusto and up to date knowledge of the scene that it deserves.

Looking forward, it seems logical that a person or group of people may want to continue the success and popularity of the site, whilst, simultaneously helping the industry to bounce back and build for an even bigger future.

The ethos behind the site has always been to offer a space where all teachers and event promoters can introduce their salsa-based lessons, parties, congresses, courses to the plethora of site visitors, members and social media contacts.

Therefore, you are invited to register your interest in tendering for the opportunity to “rent” www.londonsalsa.co.uk, the branding and the social media accounts associated to London Salsa.

Your primary intention would be to help grow the size of the salsa dance cake, so all salsa teachers can benefit with a slice and there is a wider selection of salsa-based activities for all.

For over 10 years, LondonSalsa.co.uk has maintained position 1, 2 or 3 on page 1 of Google searches for terms related to salsa lessons and events in London and the UK. The resultant traffic to site, pre covid, was circa 1000 of unique visitors per day, comfortably topping 25k unique per month especially in key Autumn and festive/Jan/Feb periods.  For hosts of lessons, this means a continuous stream of “hot” leads. For party, event and workshop hosts that local and international flow of people who see Londonsalsa.co.uk as THE “go to” directory for all things salsa in London.

Those involved in the industry are aware that new students can become devotees, dancing for years to come, whilst others come to one or a series of lessons and don’t become social dancers. For the person who takes a year of lessons, with a social event each week, the average spend will be in region of £1000 for each devotee – our data shows that Londonsalsa.co.uk attracts, on average, in excess of 10 such new such devotees (across the venues/teachers) per week, thus 500 per year, hence support the industry by around £500k per annum – and that is without accounting for food and drink sales within venues, as well as on additional merchandise such as on clothing etc.

International dance visitors always find the site, helping to further support central London venues.

So, to summarise:

The offering

1. co.uk - We will point the DNS to a new LondonSalsa.co.uk site of your design, fully managed by you or your team
2. The LondonSalsa logo, branding and goodwill
3. The skill/ knowledge base required to maintain londonsalsa’s google rank
4. The social media accounts associated to LondonSalsa – Twitter 6k + FB 300+
5. Due to data protection issues, we are not able to provide personal details, email addresses etc of current members, however we can send a newsletter to them as an ongoing service, with appropriate, formatted content/images/links
    

Your potential returns

Include :

1. Direct revenue through your own venues/events
2. Although the current owners have been able to provide free/reasonable ability for all salsa hosts (allowing new teachers/entities a foot on the ladder), we have maintained our own breakeven philosophy with thanks to many teachers/hosts who have been willing to make a reasonable donation towards the costs of the activities undertaken by the site.
   As the new management, you will be able to keep any revenue from this activity.
3. Although the current owners didn’t fully exploit the opportunity, third party advertisers appreciate our community and will pay for adverts – dance shoe companies, theatres etc.
   All will be kept by the new site management.
4. Should the new management attract a sponsor, all such sponsorship fees would be kept by new management.
   We would cancel the licence, turning off the DNS, perchance that sponsor or any advertiser is not appropriate for the inclusive community of the site.
5. Other evisaged revenue streams to be discussed with winning bidder.
   (it is in our interest to offer, where requested/required, support that will help the salsa scene to rebuild following pandemic)

Your bid should come as a 1-page proposal that includes your name, email address, list of any current salsa based interests, any associates/administators who would help, along with your bid for a 1 year annual licence.

The annual, renewable by mutual agreement, rolling quarterly licence will be awarded to the bid that most “takes into account” the ethos of the current site in building and maintaining the wider dance community. 

Please indicate whether you/your team would be willing to collaborate with other bidders –
Doing so may be the key to ensuring fullest content for your new site, which is part of the reason it has been successful previously. As a new management, you may have better ideas.

A three-month deposit will be required, with your monthly rent payable on an agreed date.
Please indicate your monthly bid via email to leigh@salusjoy.com 

For further information plase call 020 8998 1551